As big boss is trending now a days, most people have this question in mind about how big boss makes money?
We’ll not discuss revenue streams only but also the tactics big boss use to market it.
So let’s find out how big boss makes money:
1. Sponsorship – Sponsorship is one of the best ways to earn money for any show whether it’s big boss or KBC or The Kapil Sharma show.
In big boss OTT2. Vimal is the main sponsor of the show. There are other special sponsors like Vicco Vajradanti Sugar Free Paste, Paytm etc.
These brand deals gives crores of revenue to these shows.
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2. Advertisement revenue – When you see shows like big boss, you have to see ads every few minutes. These ads are also one of the big funding machines for these shows.
Mostly these two streams of revenue are dominant in both TV shows and OTT shows.
3. Promotions – You might have seen various film stars promoting their films on big boss, specially on weekend ka war. Big Boss charges fees for the same and that makes it 3rd source of revenue.
Till now we have discussed how big boss earns money
Now let’s see some tactics used by the show to gain more TRP
1. Special guests – It invite special guests to the show for some tasks. Many people watch the show just because their favourite guest is on the show. Yes this is not a big marketing tactic.
2. Bringing celebrities to the show – Many celebrities are invited to the show. For example – Siddharth Shukla, the great Khali etc. Now in OTT season youtubers are also invited. And we know that youtubers today have far more viewership than TV actors and many film actors.
3. Controversy – This is one of the main TRP builder thing for the show. There are many controversies that had been created by the show. The show even brings people who already had controversies in their past.
Big Boss want to get your attention. And because of that it tries to establish new controversies between your favourite creators so that you continue to watch the show and fight over social media. And your social media fights creates more attraction to the show than it could gather on its own.
